Health Knowledge Libraries Western Sussex NHS
making sure the medical library is in tip top condition...
Health Knowledge libraries provide a printed and e-book library service to Western Sussex Hospitals NHS. They required a distinctive brand style that fitted within the constraints of the NHS branding guidelines. We developed a graphic device that integrated words relating to knowledge and research into an overall design that represented a flow of information and data. This flexible design was implemented across printed and online material, integrating well with the overall NHS brand style.
“talking design gave us a consistent branding theme which unified all our materials”
The graphic mark was used across a full stationery set, including electronic library cards, ensuring a consistent image for the library at different NHS sites. It was deliberately designed to work well in one colour, making the stationery economical to print and easy to reproduce in house.
A range a templates were developed in different formats and preprinted with the graphics and imagery. This enabled the client to overprint the templates with the text content in house as needed - an economical and flexible system!
- Sub brand creation
- Printed communications design
- Inhouse templates
- Website design