JOLF was launched by its two founders as an entirely new concept; its mission is to provide children and their families with opportunities to learn and play golf, and then compete in schools and at golf clubs. It was developed with the aim of providing experiences that are fun, engaging and appropriate – for each child, every time.
At talkingdesign we developed a brand to convey the fun of the golf learning and playing experience. Featuring brightly coloured silhouettes of children in various different golf playing poses, we produced a system that is flexible enough to adapt to all the required on and off line uses, and is immediately identifiable as JOLF in all applications.
