A brand is much more than just a logo. It’s a complete strategy covering all aspects of the business. Our clear step by step process will give your business a brand that connects and resonates with your audience now and into the future.
We work with you to uncover the challenges and opportunities for your business
Based upon the discovery and further research we will develop a strategy for your brand that will connect with your audience.
We will implement the strategy across the appropriate off and online applications.
Get an insight into what makes some brands so successful and how they occupy the positions they do in the minds of their consumers.
I’m sure we’ve all heard the above expression before. Of course, from a physics perspective, it’s rubbish. Time always passes at the same rate (OK, maybe not, I’m no scientist, but you get my general point). But it is true, in perhaps, from a business point of view, a more important sense, our perception ofRead More
When you first launch your brand the temptation is to take a mass marketing approach, trying to appeal to everyone, after all you want to reach the largest possible audience with your new brand. But the danger is by trying to appeal to everyone, you actually appeal to no one. By selling to a nicheRead More
Finding a gap in the marketplace is one of the most important things a brand can do to establish itself and standout from the competition, because you definitely won’t standout if you’re just doing the same as everyone else. This is sometimes known as the brand’s differentiation or USP. These terms however can cause confusion,Read More