Pull don’t push
Marketing used to be all about pushing offers to your audience, 50% off this, 30 Day free trial of that, but people are more savvy these days, they quickly scroll past these sort of ads, what audiences want now is value through engaging content.
Content that will genuinely help them solve problems and issues in their lives. If you consistently put out content that gives this value you will build a relationship with your audience and they will come to trust you as an authority, someone to turn to when they need help. Customers are much more likely to buy from people and businesses they trust.
Pull strategies generally take a longer investment time but they result in longer-term customers and sustained growth. So the next time you consider your marketing strategy remember its not just opposites that attract.
