A Proven Methodology
Using our proven processes, we will work with you a develop a fully rounded brand for your business that will connect with your audience on an emotional level and give you the tools to grow your business now and into the future.
The human brand
When brands first started to market themselves, it typically used printed advertisements to tell the customer what it needed to know about the product it was selling. It was a one way conversation. Today this is no longer enough; customers demand a two way conversation offering feedback and demanding higher standards. That's why today's businesses need a fully rounded brand that is more then just a logo, some typefaces and colours. Customers need to connect with your brand on an emotional level with a persona; your brand needs to know who it is, its story, its role in your customer's lives and what its outlook is on life. This persona needs to run through every touchpoint and aspect of the business, so wherever your audience encounters you - they'll know it's you.
Working with every step of the way
Using our proven process we will work with you a develop a fully rounded brand for your business that will connect with your audience on an emotional level and give you the tools to grow your business now and into the future.
Discovery
We work with you to uncover the challenges and opportunities for your business
- Discovery Call/Meeting
- Exploration Brief
- Brand Intensive Presentation
Strategy
Based upon the discovery and further research we will develop a strategy for your brand that will connect with your audience
- Position & Messaging
- Name & Taglines
- Brand Story & Purpose
- Logo Design
- Style Guidelines
Launch
We will implement the strategy across the appropriate off and online applications
- Marketing website
- Digital Marketing
- Printed Collateral
What makes us different?
We go beyond the logo to give your business a complete brand ready to compete with a distinctive and relevant voice in the marketplace:
Audience Persona
Who are your audience? What are their obstacles when engaging with you?
A Brand Persona
What's your human brand? How does it need to respond to resonate with your audience?
Positioning Strategy
Where do you want be in mind of your audience? Do you represent quality, value, service, empathy, or a combination?
A Messaging Framework
What do you want to say to your audience? Just as importantly, how do you want to say it?
A Brand Bible
Your brand bible will be your master guide! Use it for every business communication to ensure a consistent brand is always presented to your audience.
