A brand is much more than just a logo. It’s a complete strategy covering all aspects of the business. Our clear step by step process will give your business a brand that connects and resonates with your audience now and into the future.
We work with you to uncover the challenges and opportunities for your business
Based upon the discovery and further research we will develop a strategy for your brand that will connect with your audience.
We will implement the strategy across the appropriate off and online applications.
Get an insight into what makes some brands so successful and how they occupy the positions they do in the minds of their consumers.
This, like many famous sayings, this is a slight misquote, Kevin Costner actually said “if you build it, he will come”, referring to the famous baseball legend “Shoeless” Joe Jackson. However, the sentiment remains the same and is a good metaphor for the approach businesses should take when creating a brand. First need to identifyRead More
As a business there’s a lot you can do to create, and develop your brand, but ultimately the brand will live in the minds of your customers, as the well-known branding expert Marty Neumeier put it “It’s not what you say it is, it’s what they say it is”. You might think that puts youRead More
Spock often criticised Kirk for being “highly illogical”, but Kirk knew logic alone wouldn’t beat the Klingons. When we think in purely logical ways we don’t take into account human (or Klingon) psychology which doesn’t work in a purely logical way. Say for example you want to launch a new product in the carbonated drinksRead More