It will not come as any great revelation say that no business exists in a vacuum, they all compete in complicated and ever changing marketplaces. That’s why we recommend beginning every new branding project with a Discovery Session designed to uncover your business’s marketplace and its position in it.
Only by having an understanding of the landscape your business operates in can we begin to formulate a plan or strategy for your brand and define the position it wants to occupy in that landscape.
The Discovery Session and is designed to uncover some basic values and motivations of the business, who the customers are and who the competition is. Only when we have this information we can begin creating the strategy for the brand.
So remember, when you come to create your new brand, to get where to want to, you first have to know where you’re starting from.